Wordtracker will help you write customer-focused and search-engine friendly
website copy. Whether you sell products or publish information
online, you can’t do without the powerful insights that keyword research
will give you.
With Wordtracker, you can:
• Drive traffic to your site by using the words people use
when they’re searching
• Write great website copy by incorporating terms that people
immediately identify with
• Plan profitable pay-per-click campaigns by building up a
broad range of keyword phrases that will capture your market
• Develop great content ideas that directly address
your customers’ needs
• Understand your customers’ behavior and concerns by
analyzing the words that they use
• Measure the size of a potential online market by the
number of searches conducted, and
• Develop new revenue streams by using popular keywords
to inspire new product and service ideas.
What is Wordtracker?
Wordtracker is a sophisticated analysis tool. Here’s how it works:
1. It collects the words people use when they’re searching on
metacrawler search engines. Fresh data is added every week
to yield over 300 million of the latest search terms.
2. It counts the number of times each individual word or phrase
is used and stores the information in the database.
3. It provides you with a series of tools that allow you to search
the database and build up multiple lists of keywords.
4. It helps you judge the most promising keywords by measuring
their competitiveness across a range of search engines (including
pay-per-click) and predicting how often they are used in searches.
Use Wordtracker results consistently in your website copy AND in
your business strategy and marketing plans, and your business will
succeed online.